Natural Cure Trudeau

Kevin Mark Trudeau (b. February 6, 1963) is an American author, infomercial salesman, convicted felon, founder of the International Pool Tour, self-proclaimed advocate of alleged alternative medicine, and radio personality. He is best known for a number of controversial television infomercials promoting his products and for several books including Natural Cures "They" Don't Want You to Know About .

Because of pyramid schemes and other illegal activities in relation to these promotional activities, Trudeau has been embroiled in a number of civil suits, felonies and misdemeanors, resulting in arrests, convictions, fines and jail time.

Early life

Trudeau grew up in Lynn, Massachusetts, United States, the adopted son of Robert and Mary Trudeau. He attended St. Mary's High School in Lynn, where he was voted "Most Likely to Succeed" by the class of 1981.

Career

After serving prison time for criminal activity in the early 1990s, Trudeau and a fellow inmate that he met in prison joined Nutrition for Life, a multi-level marketing firm, where they were successful. He and his partner were sued by the Illinois Attorney General for running a pyramid scheme. Trudeau and his company entered into a settlement with Illinois and seven other states for U$185,000.

Trudeau then produced and appeared in infomercials, broadcast frequently on late night TV in North America and promoted a range of products, including health aids, dietary supplements (such as coral calcium), real estate investment strategies, memory-improvement courses, baldness remedies, addiction breaking strategies, and reading improvement programs, among others. The claims made resulted in regulatory actions by the FTC, based on his alleged misrepresentations and unsubstantiated claims. In 1998, he was fined, and in 2004 Trudeau settled an FTC contempt-of-court action by agreeing to a settlement that banned him from using infomercials to promote products, except for those publications protected by the First Amendment. He also agreed to pay a $2 million settlement.

Trudeau began writing various books and promoting them with infomercials including Natural Cures "They" Don't Want You to Know About published in 2005. After criticism that the book did not contain any natural cures promised in his infomercials (Trudeau said he was not able to include them because of threats from the FTC), Trudeau released an updated version of the original book. He then published a book titled More Natural Cures Revealed: Previously Censored Brand Name Products That Cure Disease (ISBN 0-9755995-4-2). According to Trudeau, the book contains the names of actual brand name products that will cure myriad illnesses. In both books, Trudeau made claims such as animals in the wild rarely develop degenerative disease such as cancer or Alzheimer's and that many diseases are caused by an imbalance of vital energy, not viruses or bacteria. Science writer Christopher Wanjek criticized many of these arguments in his July 25, 2006, LiveScience health column, pointing out facts that sick animals get eaten by predators. Trudeau next published The Weight-Loss Cure "They" Don't Want You to Know About in 2007. Trudeau's most recent publication, titled Debt Cures "They" Don't Want You to Know About , promises to reveal secret tips and methods consumers can use to eliminate their debt.

Trudeau's books have sold well. Natural Cures was listed in September 2005 by the New York Times as the number-one-selling current nonfiction book in the United States for 25 weeks, and has sold more than five million copies.

Trudeau launched a self-titled Internet radio talk show in February 2009. It also airs on several small radio stations consisting of mostly brokered programming.

Publications

Natural Cures "They" Don't Want You to Know About

Main article: Natural Cures "They" Don't Want You to Know About

In the self-published book, Trudeau says there are "all-natural" cures for serious illnesses, including cancer, herpes, arthritis, AIDS, acid reflux disease, various phobias, obesity, multiple sclerosis, lupus, chronic fatigue syndrome, attention deficit disorder, and muscular dystrophy, and that these cures (which include apple cider vinegar, coconut oil, consuming dietary supplements, such as calcium, eating organic food, cleanses and detoxification, such as colonic irrigation, use of a rebounder, colloidial silver, Dianetics (a practice of Scientology) and a other treatments, are being deliberately hidden from the public of the United States in order to protect the profits of drug companies. The book itself directs readers to Trudeau's subscription-only website. Among his claims are that sunscreen, not ultraviolet radiation, cause cancer, that antiperspirants and deodorants contain poisons, that AIDS is a hoax and that chemotherapy is more dangerous than cancer.

The consumer protection website Quackwatch analyzed a transcript of the infomercial used to sell the book and said the claims were fraudulent and misleading. Other doctors have expressed serious concerns about the book's instructions, such as stopping all medication and refusing vaccinations. Some of the claims in the book are not true, such as the claim for a "natural cure" for diabetes that was researched at the University of Calgary - which the university denies.

The New York State Consumer Protection Board issued a 2005 warning that the book contains no actual cures, merely pages of speculation. The Board also stated that consumers have complained that the book is merely an advertisement for Trudeau's website and newsletter, at a cost of $71 per month. The book also contains a dustcover endorsement from former FDA commissioner Herbert Ley, who died several years before the book was published. A spokesperson for the Board stated that "The hypocrisy surrounding this book and its advertisements is galling because people with real illnesses are being misled...This book and its marketing machine are a cynical attempt by Mr. Trudeau to cash in on his legal troubles with the federal government." Another posting by the Board stated that Trudeau was selling the information provided by those who order the book to junk mailers, telemarketers and other direct marketers. Trudeau's website lacks a privacy policy, and thus customers are not made aware of Trudeau's use of their information. Customers have also reported being charged $71 per month without their consent for Trudeau's newsletter, as well as problems with refunds, and only being able to access Trudeau's company for a refund through a long-distance call rather than the toll-free line used to purchase products.

More Natural "Cures" Revealed

In May 2006, Trudeau self-published More Natural "Cures" Revealed: Previously Censored Brand Name Products That Cure Disease . This book responded to complaints that its earlier version did not actually contain any cures but pointed consumers to his subscription website. In More Natural "Cures" Revealed , Trudeau describes workers at the FDA and FTC as Nazis who want to censor him and burn his books. In his review of the book for LiveScience.com science writer Christopher Wanjek described this as "a fascinating cross between a health book, fictitious novel, and a paranoid, hate-filled rant along the lines of 'Mein Kampf.'"

The Weight Loss Cure "They" Don't Want You to Know About

Main article: The Weight-Loss Cure "They" Don't Want You to Know About

In April 2007, Trudeau released The Weight Loss Cure "They" Don't Want You to Know About . The book describes a three-phase multi-month plan originally made famous by British endocrinologist A.T.W. Simeons in the 1950s. The first phase involves switching to all organic foods with repeated colonic and liver cleansing. This is followed by a second-phase period of daily hCG (human chorionic gonadotropin) injections under the direction of a health care provider. In Phase 3, use of hCG stops, but food must continue to be 100 percent organic. Other recommended activities include walking an hour a day or more and doing breathing exercises.

Critics say that as early as 1962, the Journal of the American Medical Association warned against the Simeons Diet. In 1976, the FTC ordered clinics and promoters of the Simeons Diet and hCG to inform prospective patients that in their opinion there had not been "substantial evidence" to conclude hCG offered any benefit above that achieved on a restricted calorie diet. Clinical research trials published by the Journal of the American Medical Association and the American Journal of Clinical Nutrition have shown that hCG is ineffective as a weight-loss aid.

One double blind study showed those receiving hCG lost twice as much weight as placebo group (The Asher Harper Study) Effect of human chorionic gonadotrophin on weight loss, hunger, and feeling of well-being. American Journal of Clinical Nutrition, Feb 1973; 26: 211 - 218. It should be noted that at the time of the study W.L. Asher, MD was a member of the American Society of Bariatric Physicians Research Council.

The online consumer watchdog group Consumeraffairs.com has received complaints about the book. The FTC has filed a contempt-of-court action against Trudeau alleging t

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