MissBimbo.com is an online fashion game, and a social networking site created for a mainly female audience. Players look after a 'Bimbo' character as she progress through life. Tasks in the game include gaining IQ points, winning fashion challenges against other players, acquiring different boyfriends, making various changes in the bimbos appearance (such as with plastic surgery, hairstyles and costumes) and training for numerous careers. It is the English version of a French game called Ma Bimbo, and is owned and developed by Blouzar Ltd., London.
There are 41 levels within the game, each consisting of a number of goals. The gameplay is also based on styling the Bimbo with clothes, hair and make up as well as gaining IQ points and acquiring Bimbo Attitude to win challenges. The game includes a hair salon, make-up parlor, and a body art shop where players can purchase tattoos, piercings, or special makeup such as beauty marks and bindis for their bimbo. Miss Bimbo also allows each player to customize her profile, which allows her to further display her bimbo's many looks and share her likes and interests with other players.
Typical gameplay activities include seeking a boyfriend, playing with a pet and hunting for real estate. The Bimbo must also keep herself at a designated healthy weight, and remain happy. She can exercise at the gym, dance at the city club and play with her pet to stay at her healthy weight. To earn money, she can train for and accept jobs, get richer male companions, play games, win staked fashion challenges/duels and sell items at the market.
Also provided is the forum section of the site. The forum section offers help for beginners, a general conversation area, help with bugs and themed fashion contests. The fashion contests is a section that allows the players to take part in contests created by the Administrators or, more frequently, by fellow players. In these contests they can use clothes purchased from Nine's or create their own. It is a popular venue for players to show off their artistic and creative abilities.
The site was criticized in much media coverage as promoting the use of cosmetic surgery and crash dieting, encouraging potentially pre-teen players to pursue an 'ideal' body image through such measures as the key to success
Jacquart has also said that he is working on ways to expand the site and reach out to the media to explain why 75,000 people per day log in to the site "without any marketing or ads on the site at all. We have some ideas for new brands, we want to expand Miss Bimbo with social networks.". Defenders of the game claim that the criticism is unfair and out of proportion . Other players simply recognize the game as a parody of the "bimbo lifestyle" of famous celebutantes such as Paris Hilton and Lindsay Lohan, and in no way a mirror to the realities girls and women face in the real world.
Chris Evans, former co-owner of Blouzar Ltd, recently answered user generated questions defending the game on the online gaming magazine forum. In the interview he compared the humor of the site to The Simpsons and pointed out that of the top 10 players at the time only one was under 19 years old.
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