The Secret is a 2006 film produced by Prime Time Productions, consists of a series of interviews related to the idea of positive thinking. Distributed through DVD, and online (through streaming media), the film and the subsequent publication of a book by the same name and of the same topic as the film, has attracted interest from media figures such as Oprah Winfrey, Ellen DeGeneres, and Larry King as well as criticism from the mainstream press.
The Secret , described as a self-help film, uses a documentary format to present the Law of Attraction. As described in the film, the "Law of Attraction" principle posits that feelings and thoughts can attract events, from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs. The film also suggests that there has been a strong tendency by those in positions of power to keep this central principle hidden from the public.
Julie Ann Storr, founder of Nibbana (Sydney) in a how-to of the film's tenets, reports, "it all starts with gratitude." The Gazette notes, "proponents ... talk about a universal intelligence that responds to our desires. The film encourages the viewer to see "the Universe 'a catalog' that we can flip through and shop" and from which we can surround ourselves with "positive" people. Visualization and Vision boards—anything on which one has placed images of what one wants—are recommended as aids for manifesting desires. Paul Harrington, the co-producer, uses his computer's screen saver as a vision board. The Secret lists three required steps — "ask, believe, receive" — as the essence of the Law of Attraction:
† In the earlier (first) edition, Esther Hicks listed the three steps as: "ask, answer, receive". In the first edition, she describes the step "answer" as "an answer to what you're asking ... what the universe does for you". (Hicks declined to continue with the project, mentioning contractual issues in a letter to friends.)
The film includes interviews of individuals described as professionals and authors in the fields of quantum physics, psychology, metaphysics, coaching, theology, philosophy, finance, feng shui, medicine, and personal development, who are referred to as "secret teachers". Some of these individuals, at their Web sites, promote the film and their connection to it. A few of the individuals with only brief appearances do not specifically speak of the "Law of Attraction" in their interviews, so their support of the concepts is based on viewer assumption.
Individuals who focus on the "Law of Attraction", who are interviewed in the film, and have later been featured on prominent American TV shows, are: Rusty G. Parrish, John Assaraf, Dr. Rev. Michael Beckwith, Dr. John Demartini, Bob Proctor, Jack Canfield, James Arthur Ray, "Dr." Joe Vitale, Lisa Nichols, Marie Diamond, and Dr. John Gray. Other people involved in the film, who have spoken of their strong belief in the Law of Attraction include Esther Hicks and Jerry Hicks (original edition only), Mike Dooley, Bob Doyle, David Schirmer, and Marci Shimoff. Others interviewed in the film, and who voice very similar views without actually using the phrase "Law of Attraction" include: Lee Brower, Hale Dwoskin, Cathy Goodman, Morris E. Goodman, Dr. John Hagelin, Bill Harris, Dr. Ben Johnson, Loral Langemeier, Denis Waitley, Neale Donald Walsch, and Dr. Fred Alan Wolf.
The authors of The Secret cite the New Thought movement that began in the late 19th century as the historical basis for their ideas.
The New Thought book The Science of Getting Rich by Wallace Wattles, the source of Rhonda Byrne's inspiration for the film, was preceded by numerous other New Thought books, including the 1906 book Thought Vibration or the Law of Attraction in the Thought World by William Walker Atkinson, editor of New Thought magazine . Other New Thought books Byrne is purported to have read include self-help authors like Charles F. Haanel's The Master Key System from 1912; Prentice Mulford's 19th-century Thoughts Are Things; and Robert Collier's Secret of the Ages from 1926.
The fast-paced, opening sequences of the film portray the alleged history of The Secret — showing:
The Secret website cites the Emerald Tablet, supposedly written by Hermes Trismegistus (purportedly a "secret teacher"), as "... one of the most important historical documents known to mankind". Byrne posits that the earliest trace of "the secret" occurred in the Emerald Tablet, followed much later by the Rosicrucians — a "secret order that espoused many of the ideas of The Secret." Mention is made of Victor Hugo and Ludwig van Beethoven's supposed membership in the order as well as Isaac Newton's purported work in translating the tablet.
Carolyn Sackariason of the Aspen Times , when commenting about Byrne's intention to share The Secret with the world, identifies the Rosicrucians as keepers of The Secret :
Neither the words "Emerald Tablet" nor "Rosicrucian" are spoken in the film, however, at key transition points the screen image rapidly zooms in on the word "Rosicrucian".
During these transitions a page will be seen containing the quote "the Rosicrucians were a 'secret' Order. Their members believed or could 'demonstrate' healing powers that were believed to be a gift from God."
Many elements pass quickly in the cinematic, historical sequences at the beginning of the film and are not explained or otherwise mentioned in the film (listed in the order in which they appear — excepting Rosicrucian element):
The film was created by Prime Time Productions of Melbourne Australia with Rhonda Byrne, executive producer; Paul Harrington, producer; and Drew Heriot, director. Gozer Media of Collingwood, a suburb of Melbourne, is the design house responsible for the visual style and feel of the film and book. Byrne's company TS Production LLC, a Hungarian company, is responsible for marketing and distribution of the film and book. Byrne commented about the research she did prior to making the film:
Byrne's inspiration for creating The Secret came from reading the 1910 book The Science of Getting Rich by Wallace D. Wattles. The film was done as a project for Channel Nine an Australian TV Network. Nine put up less than 25% of the $3 million project with additional funding from mortgaging Byrne's home and from an investment by Bob Rainone, "a former Internet executive in Chicago". Rainone became the CEO of one of Byrne's companies, The Secret LLC, and is described by Byrne as, "delivered to us from heaven".
Shooting of the interviews was done in July and August 2005 with editing "effectively completed by Christmas time". About 55 teachers and authors were interviewed at locations including Chicago, Aspen, Alaska, and a Mexican Riviera Cruise (interviewing Esther Hicks). The film uses 24 of these teachers in the "Extended Edition" of the film. The first edition featured a 25th teacher, Esther Hicks, known "as the most prominent interpreter of the Law of Attraction". Since the first release of the DVD, Esther Hicks declined to continue with the project, mentioning contractual issues in a letter to friends. Her 10% share of sales netted the Hickses $500,000. As a result of this, scenes with Esther Hicks, are instead narrated by Lisa Nichols and Marci Shimoff. No other "secret teachers" received compensation for their appearance in the film — revealed by Bob Proctor in an interview on Nightline.
Betsy Chasse, one of the producers, directors, and screenwriters for What the Bleep Do We Know!? interviewed Paul Harrington, the co-producer of The Secret. In the interview, Harrington gave this description of Byrne's production methods:
Channel Nine, after viewing the completed film, chose to not broadcast it. A new contract was negotiated with all DVD sales going to Byrne's companies (Prime Time, and The Secret LLC). In hindsight, Len Downs of Channel Nine commented, "we looked at it and we didn't deem it as having broad, mass appeal". The film was eventually broadcast by Channel Nine at 10:30 pm on Saturday, 3 February 2007. Downs reported that "it didn't do all that well".
The film has been described as a "slick repackaging" of the Law of Attraction, a concept originating in the New Thought ideas of the late 19th century. In producing the film, the law was intentionally "packaged" with a focus on "wealth enhancement" — differing from the more spiritual orientation of the New Thought Movement. One of the film's backers stated, "we desired to hit the masses, and money is the number one thing on the masses' minds". A review in salon.com described the packaging of the products related to the film as having "a look... that conjures a 'Da Vinci Code' aesthetic, full of pretty faux parchment, quill-and-ink fonts and wax seals.
Choosing to package the film's theme as a "secret" has been called an important component of the film's popularity. Donavin Bennes, a buyer who specializes in metaphysics for Borders Books stated "We all want to be in on a secret. But to present it as the secret, that was bril
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