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Subway is an American fast food franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with approximately 32,401 restaurants in 91 countries and territories as of February 2010. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (35,000 locations).

Subway's main operations office is in Milford, Connecticut, and five regional centers support Subway's growing international operations. The regional offices for European franchises are located in Amsterdam, Netherlands. Australia and New Zealand are supported from Brisbane, Australia; the Middle Eastern locations are supported from offices located in Beirut, Lebanon; the Asian locations from Singapore; India and the Latin America support center is in Miami, Florida. In the UK and Ireland the company hopes to expand to 2,010 restaurants by some time in 2010.

Doctor's Associates

Doctor's Associates was founded by Fred De Luca and Peter Buck, Ph.D. in 1965, when they opened the first Subway restaurant. The sole purpose of this company is overseeing the Subway chain of restaurants. The term "Doctor's Associates" was chosen due to Peter Buck having a Ph.D. Neither Subway nor Doctor's Associates are affiliated with, nor endorsed by, any medical organizations or doctors.

History

Fred De Luca borrowed $1,000 from family friend Peter Buck to start his first sandwich shop in 1965, when he was only 17 years old. He was trying to raise money to pay for college. He chose a mediocre location for his shop, the corner of East Main Street and Boston Avenue in Bridgeport, Connecticut, but by noon on opening day, customers were pouring in. On the radio advertisement they had promoted the name as Pete's Submarines , which sounded like "Pizza Marines", so they changed the name to "Pete's Subs"; eventually it adopted the "Subway" name and decorating the store with maps of the New York City subway system; a theme that continues to this day. As of December 30, 2008, the company has 32,401 franchised locations in 91 countries and produced US$9.05 billion in sales every year. In 2007, Forbes magazine named De Luca number 242 of the 400 richest Americans with a net worth of $1.5 billion.


In addition to traditional restaurants, Subway operates in many non-traditional locations. For instance, there are over 900 Subway locations inside of Wal-Mart stores and 200 on military bases, including several in Iraq and Afghanistan, in addition to three located inside The Pentagon, as well as an increasing number on college and university campuses.In UK and Ireland some Subways are located inside Londis stores.

Subway restaurants have been consistently ranked in Entrepreneur Magazine's Top 500 Franchises, and was selected as the #2 overall franchise in 2008. Additionally, it was ranked as the #3 "Fastest Growing Franchise", and the #1 "Global Franchise" as well.

Products

Subway's main product is the submarine sandwich, or "Sub". Many stores also offer Cookies, muffins, and Danishes which may be purchased in a variety of flavors.

In 2001, Subway added seasoned breads and a line of specialty items to its menu and in 2003, most Subway markets switched their beverage contracts to supply Coca-Cola products exclusively, having previously left it up to the individual market to decide whether to serve Coke or Pepsi.

In order to ink the current deal with Coca-Cola, Coca-Cola helped pay for the initial rollout of toaster ovens to all existing restaurants in North America. Subway gave customers the option to have their sandwiches toasted in response to increased competition from a rival sandwich chain, Quiznos, which popularized toasted submarine sandwiches. In Australia, the introduction of Fresh Toasting enabled the Subway Franchise to prevent Quiznos from gaining market share. The TurboChef and Merrychef toaster ovens are a microwave and convection oven hybrid. The deal with Coca-Cola led to Quiznos switching to Pepsi chain wide, except in Canada.

Subway menus vary by store, by country and by market. These are considered COP (country optional program), SOP (store optional program), MOP (market only program) but retain core items which are included at every store. The main food sold by the store is Submarine sandwiches, sold in "Six-inch", "Footlong", and the four inch "Mini Sub" sizes. All Subway stores offer customers lettuce, tomato, onions, bell peppers, cucumbers, olives, jalapeños and pickles, as well as market selected options such as carrot, corn, radish and avocado. Like other fast-food restaurants, they offer "limited time offers" or LTO from time to time. In addition to their standard menu, Subway also offers catering for all types of occasions. They offer "Giant Subs", which are a minimum of three feet long. These giant sandwiches can be ordered in bulk and to nearly any specification, something which Subway has promoted as a part of their campaign to tailor every sandwich to the individual customer's taste. Subway also offers sandwich platters, which consist of 5 footlong sandwiches per platter. Cookie platters are also offered. Each platter consists of 3 dozen freshly-baked cookies.

One of the chain's best-known sandwiches is the BMT, which originally stood for Brooklyn Manhattan Transit, but now stands for Biggest, Meatiest, Tastiest. The sandwich contains salami, pepperoni and ham. As of 2004, it was Subway's most popular cold sandwich in the United Kingdom.

In 2006, the first kosher Subway restaurant in the United States opened in a suburb of Cleveland, Ohio. Subway spokesman Jared Fogle was in attendance at the opening. "With slight modifications, such as no pork-based products, and the use of soy-based cheese, the menu is virtually identical to that of any other Subway restaurant.". Since then, kosher Subways have opened in New York, Los Angeles, Kansas City, and Baltimore, as well as Livingston, NJ, and plans have been announced for Milwaukee, Boston, and one inside the JCC in West Bloomfield, Michigan, a suburb of Detroit. Some of these locations serve soy cheese, but most don't serve any form of cheese at all.

All Subway restaurants in Muslim countries serve a halal menu. There are also at least two Subway restaurants in the United States that do the same, three in Canada, and a growing number in the United Kingdom. The success of these stores has been mixed, but the company will open more halal stores.

Subway also offers items other than sandwiches; breakfast items include such baked goods as bagels, egg & sausage sandwiches, and as of July and August 2006, "personal pizzas" are available in select markets to their menu. The personal pizzas are made upon order (as with their sandwiches) and heated "in less than 90 seconds" (cooking for 85 seconds) as advertised on televised commercials. Breakfast and pizza items are only available in some stores. Most stores offer additional toppings upon request. In November 2009, Seattle's Best Coffee announced that they'd signed an agreement to serve freshly brewed coffee as part of Subway's breakfast offerings.

The 2009 Zagat Fast-Food Survey rated Subway as the best provider of “Healthy Options” in the Mega Chain category. Subway was also first in the "Best Service" and "Most Popular" categories, although it was second overall behind Wendy's.

Advertising

See also: Jared Fogle

Subway uses the advertising slogan "Eat Fresh" to explain how every sandwich is made on freshly baked bread, using fresh ingredients, in front of the customer to their exact specification, by employees whom Subway terms "Subway Sandwich Artists".

In 2008, Subway began to offer "Five Dollar Foot-long" submarine sandwiches in the United States as a limited time only promotion. Customer response prompted Subway to make a "Five Dollar Foot-long Everyday Value Menu" that includes 8 footlong sandwiches (Spicy Italian, Cold Cut Combo, Tuna, BLT, Black Forest Ham, Meatball, Veggie Delite & Oven Roasted Chicken) a permanent menu item. The jingle from the commercials advertising Five Dollar Foot-longs has gained some popularity.

In 2009, Subway brought back the "Five Dollar Foot-Long" sandwiches for a limited time. These sandwiches included every sub excluding Double Meat and Premium subs.

Also in 2009, the Buffalo Chicken sub was introduced to the "Everyday Value Menu" as the newest Five Dollar Foot-Long.

In November 2007, Subway's US commercials featured the Peter Griffin character from Family Guy in which he extols the virtues of its new Subway Feast sandwich. Subway has also used instant win competitions based on the game Scrabble as promotional tools.

Subway also notably has a product placement television advertisement campaign for the US series Chuck , ongoing since its first season. As ratings dwindled in the second season, a campaign to "save Chuck" was launched by fans, which inv

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