This is the uniform outfit worn by cheerleading squads usually indicative of the mascot, school, and/or colors of the team and/or organization they are representing. Cheerleading uniforms in the early 1900s were a steadfast symbol of the schools they represented, usually depicting the first letter of a high school or the first letter plus the letters "H" and "S", standing for "high school." These letters were normally sewn onto a sweater-type garment, sometimes even polo shirts in warm weather. While showing school spirit and having a uniformed cheerleading team, these sweater-tops were often hot, bulky, and not very functional for any type of athletic movement. The most common type of sweater worn by cheerleaders in the early 1900s was a long cardigan with multiple buttons, normally worn over a turtle neck shirt or collared blouse. The school letters were often sewn in either corner of the sweater sometimes in the middle of a megaphone shape. Worn with the sweater was a very modest ankle-length wool skirt, often a darker color than the sweater. Some early cheerleading squads chose plaid fabrics for skirts, often these squads were from religious schools and universities, as plaid was the main fabric of their classroom uniforms. Early cheerleading squads wore saddle shoes or flat canvas sneakers with high dress socks with their uniforms. This style of uniform continued through the 1950s and 1960s and is often depicted in movies and photos from that time period. One of the first companies to produce cheerleading uniforms was Cheerleader & DanzTeam, founded in 1948. The company was founded by Lawrence "Herkie" Herkimer, of Dallas, TX and a former cheerleader at Southern Methodist University, who began selling pom pon kits to local high schools. Herkie was also the first to organize cheerleading camps and competitions.
As the focus of cheerleading shifted from an auxiliary unit, to an athletic pursuits, changes in the uniforms' material, style and fit were necessary.
As fashion styles changed through the 1960s so did the cheerleading uniform. Gone were the overly long wool skirts, as pleated shorter skirts became more popular. The long skirt was essentially chopped in half as knee length cotton fabric skirts made for easier movement and a more comfortable experience for the wearer as compared to their wool counterparts. The sweater top changed dramatically, squads elected to wear short sleeve crew neck sweaters in favor of long cardigans, however the school letters and megaphone emblem remained, now being placed in the center of the stylish crew neck sweaters. Some squads in this time period, in particular high school squads, favored placing an additional embroidered emblem with the squad member's name on the center of the school letter patch. This was a symbol of high school popularity, as it was a huge privilege to be a cheerleader.
Much changed in uniform fashion from the 1960s. Most squads now wore more athletic or tennis shoes. Also more variety was available for sweaters, vests or shells and skirts. The sweater now featured a stripe pattern on the front, in alternating school colors. The letter patch became more elaborate as well, often more colorful and unique. Sweaters were also less bulky and had a more flattering fit. This new slimmed style allowed better movement and more of a functional fit, without sacrificing modesty or tradition. Sweaters were made to fit close to the body for a tighter fit, and the length was tapered very short to eliminate excess fabric overlapping the skirt. Often this caused the cheerleader's bare abdomen to be exposed during movement- by now most sweaters were worn without any shirt or collared blouse beneath them. Different styles were incorporated to give squads more of a choice. Round neck, and v-neck sweaters were popular with squads seeking greater functionality, as cheerleading was becoming more athletic instead of the standard vocal chant. The new sweater styles allowed squads to eliminate the extra collared blouse beneath the sweater, essentially just wearing the sweater over a brassiere. While these uniforms provided a functional style, some modest women in society viewed these outfits as scandalous and racy. The shorter skirts combined with the shorter and tighter sweaters were viewed by some as "improper."
Theses uniforms are similar to the current uniforms except slouch socks especially wigwam slouch socks were very popular to wear. Also Keds champion sneakers were worn by many cheerleaders. A typical school cheerleading uniform from 1985 doesn't look much different than a uniform today. The favored top in this period was a waist-length button down sleeveless vest, worn with or without a turtle-neck layer underneath. The vest top was a modest style, and was mostly un-revealing. Also seen as a uniform top was a turtleneck worn underneath a sweatshirt. The choice skirt remained a pleat model, but with added color striping around the bottom hem. The length style preferred was shortened to mid-thigh or slightly longer for most squads. The general rule at this time was the skirt had to be down the end of fingers when arm down at side. Bike shorts were worn underneath with some uniforms.
Most uniforms are currently made from a polyester blended fabric, usually containing spandex as well. The top (currently called a shell) is form fitting along the body and comes in either long sleeves or no sleeves. Most American school squads wear a sleeveless top with either a sports bra or an athletic tank top underneath. If the shell lacks sleeves, many teams wear a turtle neck bodysuit under it, although this is not required specifically. The bodysuits can be either leotard like or covering only to the bottom of the ribcage. Due to guidelines imposed by the National Federation of High Schools, high school squads must have a top that covers their midriff with arms by their sides, however if the arms are raised most uniforms will show a small section of midriff which isn't against NFSHSA rules. Most school sanctioned squads have modest looking uniform tops that are usually a waist-length fit, covering the whole frontal upper body except at the shoulders and arms when worn sleeveless. Likewise, the back construction of most school cheerleading tops cover the full upper body, however skin in the lower back area is mostly left un-covered if the cheerleader is sitting or bending, this does not violate NFSHSA uniform rules. These requirements do not apply to all star cheerleading organizations, therefore, many have tops that stop at or just below the bottom of the bra line. Another growing trend among all star teams is having sections of material missing (allowing bare skin to show) across the top for the chest, the shoulders, the top of the back, or portions of the arms. The length of skirts has shortened dramatically, with the average length for skirts at both high school and all star being 12 to 14 inches, and lengths are shrinking every year, however some coaches and various team sponsors encourage wearing shorter skirts due to safety reasons (too much fabric can be dangerous while tumbling.) Skirts are worn over top of colored or metallic spandex/polyester briefs, also called lollies or spankies. These briefs are worn over top of underpants and are sometimes printed with starts, dots, etc. The briefs can also sometimes have a team logo, such as a paw print, sewn on the side or across the behind(this started back in the late 80's early 90's for sure).
Ribbons/bows: worn in the cheerleader's hair, which is often styled to match each other. The ribbons are usually the school's or the team's colors, and can be custom made or ordered through various companies.
Bodysuit/bodyliner: A leotard-like undergarment that matches the uniform colors and design, and is intended to be worn underneath the uniform shell. Normally these are long-sleeved tops that snap at the bottom but they can be customized to the length of the shell top, either in a waist-length design or a crop-top style. Most squads prefer to wear bodysuits during competition as it creates a uniformed look in arm movements.
Shell/vest: Made out of polyester and cotton, this is the main focal point of the uniform. This is the top of the outfit which includes the design of the uniform stripes, school/team colors, and the mascot or high school insignias or school letters. Example- "Willow High School" would be "WHS". The shell is normally sleeveless with a "V"
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