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KRON-TV , channel 4, is a television station in San Francisco, California. KRON-TV is owned by Young Broadcasting, and is an affiliate of the MyNetworkTV network service. The station's studios are located in the Western Additon section of downtown San Francisco, and its transmitter is located atop Sutro Tower.

The station brands itself as KRON 4 , keeping the station's previous branding while adding "My" to go with the network's naming conventions, only during MyNetworkTV programming. It is changed again to "KRON 4" during other programming. KRON can also be seen in Ukiah on K41AF channel 41.

From its founding in 1949 until December 2001, KRON was affiliated with NBC, and was one of that network's strongest affiliates. The station has the distinction of being the only MyNetworkTV affiliate with a Big Three-style newscast schedule (i.e.; in that it carries morning, midday, 4, 5, 6 and 11 p.m. newscasts). It is also the only station in the U.S. to carry a seven-hour morning newscast which airs from 4-11 a.m.

History

Origins

When the channel 4 allocation in the Bay Area (the third and final one licensed by the FCC before that agency placed a moratorium on new television station licenses that would last the next four years) came open for bidding, it soon became obvious that the license would go to either NBC or the deYoung family, publishers of the San Francisco Chronicle. NBC wanted an owned and operated station in the Bay Area alongside its West Coast flagship radio station, KNBC (680 AM, now KNBR). However, in an upset, the deYoungs won the license. They brought the station on the air on November 15, 1949 as NBC affiliate KRON-TV. The station's call letters come from a modification of the paper's nickname in the Bay Area, "The Chron." KRON-TV originally broadcast from studios located in the basement at Fifth and Mission streets (929 Mission) in the same building that housed the newspaper.

KRON-TV originally broadcast from transmitter facilities on San Bruno Mountain; huge white letters "NBC" were placed near the summit of Radio Peak. In August 1959, the Chronicle reported that the tower was severely damaged by an unusually strong thunderstorm, requiring major repairs before KRON could return to the air.

Newscasts benefited from the resources of the Chronicle and there was cooperation between KRON and the newspaper.

KRON-FM

For many years, the Chronicle had a non-commercial classical music FM station, KRON-FM , at 96.5 on the FM dial, which had a limited broadcasting schedule (evenings only). It first broadcast from July 1947 to December 31, 1954, then it was off the air until 1957. In the 1960s, programming was devoted primarily to classical music and an hour (7 to 8 p.m.) featuring an entire Broadway show album. Since the station had no commercials, no underwriters, and no on-air fund drives, the Chronicle operated the station as a public service. Staff announcers delivered short newscasts on the station's evening broadcasts. In December 1970, KRON-FM began simulcasting a Spanish language newscast from KRON-TV by Terry Lowry. Then, the station was sold in 1975 to Bonneville International and renamed KOIT-FM.

In the 1950s and 1960s, local programs produced by KRON-TV included the award-winning documentary series Assignment Four, Fireman Frank with George Lemont and his puppets (including Scat the Cat and Carl the Carrot), and a live children's program hosted by Art Finley as Mayor Art. Bay Area kids (known as the "City Council") joined Mayor Art in the studio each day. The show featured Popeye cartoons mixed with science demonstrations, a newsreel feature entitled "Mayor Art's Almanac," games, prizes, and a sock puppet named "Ring-A-Ding."

In 1967, KRON-TV and KRON-FM moved to a new studio at 1001 Van Ness Avenue in the Western Addition neighborhood, where channel 4 is still headquartered today. The television transmitter was moved to Sutro Tower on July 4, 1973. The FM transmitter remained on San Bruno Mountain.

A market leader

Until the late 1970s, KRON-TV was infamous for being very San Francisco-centric in its news coverage and audience targeting, an approach that would become costly to the station as growth in areas outside San Francisco soared. Realizing this enabled KRON-TV to become the dominant station in the Bay Area. Some remember KRON's early morning news digests in the 1960s utilizing sign language, as well as the "Newswatch Sign-Off Edition" airing (then) immediately after The Tonight Show.

During the 1980s, KRON continued its dominance by airing top-rated syndicated programming, including the Merv Griffin-produced game shows Jeopardy! and Wheel of Fortune , as well as Entertainment Tonight . (The original NBC daytime versions of both Jeopardy and Wheel aired on KRON.) The game show pair would move to ABC-owned KGO-TV (channel 7) permanently in 1992 after KRON-TV experimented with its "early prime time" schedule that year (see below).

In the late 1980s, KRON-TV was among the few TV stations in the United States that produced a game show. Claim to Fame was a weekly half-hour show hosted by Patrick Van Horn that usually ran on Saturday evenings. In that era, KRON also produced a Saturday morning children's program called Buster and Me .

KRON produced Bay Area Backroads from the mid-1980s to 2008. The half-hour program profiled places and people in the greater San Francisco Bay Area, and occasionally beyond. Hosts included Jerry Graham and Doug McConnell. It generally aired on Sunday evenings.

The end of the NBC era

In 1999, the deYoung family, owners of the parent corporation Chronicle Publishing, decided to liquidate their assets. KRON-TV's longtime newspaper partner, the San Francisco Chronicle, would be sold to its current owner, Hearst Corporation.

NBC, whose relationship with KRON-TV had been contentious at times over the previous half-century, had made many offers for channel 4 over the years but the deYoungs turned them down each time. It finally saw a chance to get an owned and operated station in what was then the United States' fifth-largest television market and quickly jumped into the bidding war for channel 4. NBC was seen as the frontrunner until it was outbid at the last second by New York City-based Young Broadcasting, then-owner of KCAL-TV in Los Angeles and several medium-to-small market stations. Young's purchase price for the station ($750 million at the outset, rising to $820 million by closing) was a record price for a single station that stands to this day. To help finance the down payment, Young was forced to sell WKBT in La Crosse, Wisconsin to Morgan Murphy Media.

In response to losing, NBC supplied Young with a list of demands that would have required Young to run the station under the conventions of an NBC-owned outlet. For example, NBC wanted Young to re-brand KRON-TV as NBC 4, and run the entire network schedule in pattern with no pre-emptions except for local news emergencies. Rather than give in to NBC's demands, Young decided not to renew channel 4's affiliation contract when it ran out in 2002. Granite Broadcasting's KNTV (channel 11) in San Jose later approached NBC with a proposal to pay $37 million annually for the rights to broadcast its programming, and the network accepted the deal. In December 2001, however, NBC purchased KNTV for a fraction of KRON's sale price — $230 million. That makes NBC the only network in the Bay Area to switch from one local station to another.

The affiliation switch became official at the stroke of midnight on January 1, 2002, ending KRON-TV's 52-year affiliation with NBC. The last NBC program broadcast by channel 4 was Crossing Jordan , which aired from 10:00 to 11:00 on December 31, 2001. On September 12, 2005, KNTV's transmitter was moved from Loma Prieta Peak along the San Andreas Fault south of San Jose, to Mount San Bruno south of San Francisco, former home to the city's TV stations that are now located on the Sutro Tower.

Independence

Main article: MyNetworkTV

KRON-TV became an independent station at the start of 2002. In the fall of 2006 the station joined the News Corporation's new MyNetworkTV, and is currently the second largest MNTV station that was not previously an affiliate of either the WB or UPN networks (the other is KDFI in Dallas).

When KRON-TV began carrying MNTV programming, it eliminated the hour-long 9 p.m. newscast. However, KRON-TV is not following the standard practice of airing MNTV programming from 8 p.m. to 10 p.m. like most Pacific Time Zone affiliates. Instead, it airs "KRON 4 News" during the 8 p.m. hour, and MNTV programming from 9 p.m. to 11 p.m., one hour later than most affiliates. Oregon MNTV affiliates KPDX in Portland and KEVU in Eugene also air MyNetworkTV programming in this slot. The MyNetworkTV affiliate in Sacramento, KQCA-TV and Seattle affiliate KMYQ also deviate from the standard My Network TV programming schedule; both air the lineup from 7-9 p.m.

On September 17, 2007, KRON started producing their newscasts in 16x9 widescreen format, making it the third station to do so behind KGO and KTVU. In September 2008, KRON moved the Dr. Phil program to 5 p.m. Dr. Phil had been broadcast at 8 p.m. since its premiere in 2002. As a result of the move, the station eliminated its 5 p.m. newscast and started an 8 p.m. newscast. In September 2009, KRON dropped the 8 p.m. newscast and replaced it with Dr. Phil and

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