Business Card Day Spa
Business Card Day Spa
Series Two of The Apprentice (UK) was a television series which was broadcast on BBC Two between 22 February and 10 May 2006. As in the previous series, Sir Alan Sugar continued as the boss, assigning the teams specifically designed tasks. Nick Hewer and Margaret Mountford also returned as Sugar's advisers and observed the teams in action.
The series was won by Michelle Dewberry in the final episode broadcast on 10 May 2006.
This series premiered in Australia on 27 August 2008 at 9:30pm on Channel Seven, under the title Sir Alan Sugar: The Apprentice to distinguish it from the US version. Despite heavy promotion of the series during Seven's Olympic coverage, the series only rated 583,000 viewers nationally, which was third for its timeslot. The following week, the series was moved to 10:30pm, and ratings have continued to decrease. The series also airs in Australia on pay TV channel UKTV.
Candidates
As in the first series, there were fourteen candidates and they were initially separated into two teams by gender. The women chose the name Velocity for their team, while the men named their team Invicta . Uniquely among the UK seasons of The Apprentice so far, each candidate got to be a project manager on at least one occasion.
The candidates were:
* as of the date of the programme.
Challenges
Week 1
- Project managers: Ben (Invicta) and Karen (Velocity).
- Task: Sell fruit and vegetables in Hackney.
- Result: The Velocity team obtained most of their fruit for little or nothing by asking for overripe products and acting flirtatiously towards the vendors. The entire Invicta team remained at Hackney market for most of the day, only selling fruit door-to-door in the closing hour. The Velocity team split up and sold both at the market and to small businesses. Velocity spent just £41 of the £500 they were given at the start of the task, and returned to the boardroom with £1,143. Invicta spent £300, over seven times as much as their opponents, but only made a profit of £781.
- Winner: Velocity.
- Reward: Celebratory champagne in one of the Vertigo 42 bars at the top of Tower 42 in the City of London.
- Brought into the boardroom: Ben, Samuel and Syed.
- Who gets fired: Ben, for being a poor leader and not organizing his team properly.
- Notes: While Velocity won the task, Sir Alan Sugar questioned their tactic of using their sex appeal and the women had to present an argument why they deserved the win. Ultimately, Sir Alan awarded them the victory on the basis that if they had spent what Invicta had spent, their profit would have been £884, still enough to claim victory in the task. Although Syed escaped being fired, he was warned for trying to gain favour with Sir Alan in the final boardroom by claiming to come from the same background as him.
Week 2
- Project managers: Samuel (Invicta) and Nargis (Velocity).
- Task: Design, shoot and produce a calendar to raise money for Sir Alan's "favourite charity", Great Ormond Street Hospital, and then pitch it to three different purchasers; Virgin Megastore, Harrods and Calendar Club. The team that makes the most money from sales wins.
- Result: Velocity decided to go for a 'contemporary' calendar featuring kitten photos despite numerous protests from Jo. Invicta decided on a calendar featuring 'fun' photos of children dressed up in various costumes. Nargis' pitching went horribly wrong as she appeared to lose track of what she was saying and even snap at the purchasers, while their calendar came under heavy criticism for not having any relevance to the charity, and having the dates printed so small as to render it unusable as a calendar. Despite this, Velocity manage to sell to all three retailers, with sales totalling 3,500 calendars. Mani's pitching for Invicta wasn't as bad, but their calendar also came under criticism for being badly designed, and they only managed to sell to one retailer, Calendar Club. However, that one retailer bought 6,000 calendars, which gave them a substantially greater profit than Velocity.
- Winner: Invicta.
- Reward: A session of caviar tasting.
- Brought into the boardroom: Nargis, Jo and Karen.
- Who gets fired: Nargis, for having a terrible sales pitch, and being responsible for overseeing a poor product.
- Notes: Unlike the corresponding charity tasks in the US series and the first UK series (which do not usually have rewards), the winners here were given a reward for their victory. It was revealed in the boardroom that the only reason Calendar Club bought any of Velocity's calendars was so that they could make a contribution to Great Ormond Street, and that if it had been a purely commercial task they would not have bought any calendars.
Week 3
- Project managers: Syed (Invicta) and Jo (Velocity).
- Task: Purchase a set list of ten items for prices lower than those asked by the vendors. The team which spends the least of their £1000 budget wins.
- Result: Both teams decided to split up into two smaller groups to procure the items. Invicta immediately got on with the task, but decided to do a lot of shopping around before buying (Syed attempted to find and buy the dinner jacket in East London). They managed to purchase all 10 items. Velocity wasted time coming up with a strategy and bargaining for items that were not even in stock, and failed to purchase the tyre required on the shopping list. This resulted in a penalty, with the list price of the tyre being deducted from their total profit.
- Winner: Invicta, by £8.
- Reward: A day watching horse racing.
- Brought into the boardroom: Jo, Alexa and Karen.
- Who gets fired: Karen, for not sticking up for herself in the boardroom. The majority of the you're fired audience disagreed with this decision
- Notes: In firing Karen, Sir Alan stated that he didn't need another corporate lawyer. He referred to Jo as a "bloody nutter" but admired her vigorous self-defence. Sir Alan agreed to give Alexa a chance to prove her abilities after she defended herself.
Week 4
- Project managers: Alexa (Invicta) and Mani (Velocity).
- Task: To set up a food stall at the Thames Festival and make as great a profit as they could in a day.
- Result: With a budget of £2000 for each team, Alexa's team decided to sell pizza at an Italian-themed stall. Mani's team sold noodles at an oriental-themed stall. Mani's team made around £300 in profit and Alexa's team lost around £800. The loss of money for Alexa's team could arguably be blamed on Tuan's overestimate that the team could make and sell 500 pizzas (when they made 90), Syed ordering an excessive amount of ingredients (such as 100 whole chickens when they only made 90 pizzas) and Alexa for not controlling her team or dealing with Syed's mistake.
- Winner: Velocity.
- Reward: Dinner at the Oxo Tower restaurant.
- Brought into the boardroom: Alexa, Syed and Tuan.
- Who gets fired: Alexa, for not leading the team properly, not keeping costs under control, and not explaining or justifying any of her decisions in the boardroom.
- Notes: Sir Alan called out the project managers and told them to switch to the other team. Thus, Alexa ended up leading Invicta while Mani took over Velocity. In the boardroom, Sir Alan said that were the option available to him Alexa, Syed and Tuan would all have been fired for the failure of the task; however, the show's rules in the first two seasons permitted only one firing per week before the interviews. Partly because of this, multiple firings were introduced in the third season onwards. To date, Invicta's loss of money was the worst made by any team in the UK incarnation of the show.
Week 5
- Team re:shuffle. Sir Alan tells Ruth to pick two fellows from Invicta to join Velocity. Ruth chooses Ansell and Samuel. Sir Alan tells Paul to pick two ladies from Velocity to join Invicta. Paul chooses Sharon and Michelle.
- Project managers: Paul (Invicta) and Ruth (Velocity) (named by Sir Alan)
- Task: To produce both a billboard and a short promotional video for Sir Alan's new venture: a card that allows booking of business jets and related services, with the advertising being made and shot at London Stansted Airport.
-
Result:
Paul's team had few ideas at the start, while Ruth's appeared to have a clear strategy throughout. However, Ansell and Mani misinterpreted the presentation they were given on the card's features, and told Velocity that its main feature was the concierge service rather than the ease of booking the jet. Sir Alan felt that Ruth's television advertisement focused too much on the concierge service an
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