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Spirit Airlines is a United States ultra-low-cost airline operating scheduled flights throughout the Americas. The airline is headquartered in Miramar, Florida, in the Miami metropolitan area. Spirit currently maintains bases in Fort Lauderdale, Florida and Detroit, Michigan. Over half of the airline's flights are to destinations in the Bahamas, Caribbean, and Latin America.

History

Spirit Airlines was founded in 1980 in Macomb County, Michigan, as Charter One , a Detroit-based charter tour operator providing travel packages to entertainment destinations such as Atlantic City, Las Vegas and the Bahamas. In 1990, Charter One began scheduled service from Boston and Providence, R.I., to Atlantic City. On May 29, 1992, Charter One brought jet equipment into the fleet, changed its name to Spirit Airlines and inaugurated service from Detroit to Atlantic City.

In April 1993, Spirit Airlines began scheduled service to destinations in Florida. During the next five years, Spirit expanded rapidly, increasing service from Detroit and adding service in new markets such as Myrtle Beach, S.C.; Los Angeles and New York.

Spirit relocated its headquarters in November 1999, moving from Eastpointe, Michigan, to Miramar, Florida. Prior to the decision to move the headquarters to Miramar, Spirit considered Atlantic City, New Jersey and Detroit, Michigan. Expansion continued with the addition of the Chicago market as well as coast-to-coast service to Los Angeles.

In November 2001, Spirit inaugurated service to San Juan, Puerto Rico, and implemented a fully integrated Spanish-language customer service plan including a website and dedicated reservation line.

On June 24, 2002, Spirit launched Spirit Vacations in conjunction with GOGO Worldwide Vacations. The service offers air, hotel, and activities similar to many other vacations sites. The service is offered to many destinations in the United States and several of the most popular in the Caribbean and Latin America. The vacation brand is now operated solely by the Mark Travel Corporation.

In 2002, Spirit started new service to Denver, Colo., and Las Vegas, Nevada, and expanded service to many of its existing markets. The airline has since discontinued service to Denver.

In the Fall of 2003, Spirit resumed flights to Washington, D.C.’s Reagan National Airport, which had been suspended after the 9/11 terrorist attacks, and began service to Cancún, Mexico.

In 2004, the airline added Santo Domingo and Providence to its network. In 2005, Spirit Airlines launched its biggest expansion effort yet, adding numerous destinations in the Caribbean and Bahamas. By February 2006, Spirit’s portfolio of destinations in the region totaled ten. Spirit also began service to Grand Cayman, San Francisco, and Boston in 2006, and in 2007 filed DOT applications to offer service to Costa Rica, Haiti, the Netherlands Antilles, and Venezuela.

In 2006, Spirit announced it will exercise options and order 30 Airbus A320-200 aircraft for further expansion.ABCmoney.co.uk The aircraft will have a scheduled delivery starting in March 2010.

On March 6, 2007, Spirit announced their transition to become the first ultra-low-cost carrier in the United States. Their initial plan is to begin charging US$10 per checked bag for the first two bags ($5 if bags are pre-reserved online prior to the flight), in addition to charging $1 for drinks which were previously complimentary. Starting June 20, Spirit Plus was rebranded as BIG FRONT SEAT will no longer provide business class service. For an additional fee, a person can choose BIG FRONT SEAT, or upgrade at the airport. The airline models its business plan and operating style to that of ultra low-cost carriers Ryanair and Air Asia yet has added numerous innovations to further the "ala carte" pricing option. As of October 1, 2007, Spirit is charging $2 for all drinks and $2 for bottled water.SpiritAir.com In 2007, Spirit became the largest air traffic carrier at Fort Lauderdale-Hollywood International Airport.

On September 26, 2007, Spirit announced a new branding image for the airline that updates the look of its aircraft. Spirit stated that this new image will save money by being lighter weight and thus burning less fuel in flight. The new image is white background with accents in colors most represented in Caribbean and Latin American countries, consistent with Spirit’s route network. This new image will affect the carrier’s aircraft, uniforms, airports, and website.

On June 3, 2008, Spirit Airlines made a WARN (Worker Adjustment and Retraining notice) application to potentially relocate or lay off hundreds of pilots and flight attendants, and the closure of its San Juan crew base and LaGuardia crew base, with no change of flying at those stations.

Starting in September 2008, Spirit aircraft became “air billboards.” Plans for advertising on the overhead bins, tray tables, seatback inserts and bulkheads is being rolled out at present. US Airways and Ryan Air are the first airlines to start advertising in the airplane, as well as the now defunct Skybus Airlines that also sold "branded airplanes" as full-body advertisement along the fuselage. A Bureau of Transportation Statistics report concluded that in 2008 Spirit had the highest number of complaints per passenger among U.S. airlines that carries more than 5 million passengers. On April 14, 2009, Spirit raised the price of the first checked baggage paid online from $15 to $19 for tickets booked after December 16, 2008; customers continue to pay $25 at the airport. The second checked bag still costs $25, and 3-5 bags at $100 each. Other baggage fees apply for special items. Spirit has been consistently changing fees, including seat fees: middle from $5 to $7, aisle from $10 to $12, while exit has remained at $15, and window has decreased from $15 to $12. Also, other fees that have changed include non-refundable ticket cancellation/re-booking from $80 to $100 online ($90 to $110 otherwise), unaccompanied minors from $75 to $100, and pet in cabin from $85 to $100. However, some of these fees are lower than other airlines in the industry. In May, 2009, Spirit pilots overwhelmingly voted in favor of strike action (98% of votes) due to stalled contract negotiations with management. Areas of dispute include compensation, work rules and benefits. Talks are currently undergoing federal mediation. Spirit pilots are among the lowest paid Airbus pilots in the United States.

On 4 July 2009, The Jamaica Gleaner reported that Spirit Airlines had reached an agreement with the Jamaican government to acquire Air Jamaica. However, the Jamaica Observer reported on 5 July that the airline had not been sold as yet.

On Thursday September 17, 2009, the Federal Aviation Administration fined Spirit Airlines $375,000 for violating the agency's consumer protection regulations.

In the morning of October 23, 2009 it was believed Spirit Air flight 837 en route to San Juan from Ft Lauderdale crashed into an oil refinery causing a big explosion. The reports were uncomfirmed until later it was proven that flight 837 landed safely at San Juan and had nothing to do with the explosion.

Destinations

Main article: Spirit Airlines destinations

Spirit Airlines currently flies to 40 destinations throughout Central America, the Caribbean, South America, and the United States.

Currently, Spirit maintains bases at Fort Lauderdale-Hollywood International Airport, and Detroit Metropolitan Wayne County Airport.

Spirit Airlines is awaiting government approval to start service to Barranquilla, Colombia in summer 2010.

Awards

The International Business Council of Florida (IBCF) has presented Spirit Airlines with its prestigious "Florida Business Award" for best company in the airline category for 2009. Spirit was among a select group of finalists nominated by the IBCF's strategic alliance partners, including leading business organizations and chambers of commerce from throughout the state. American, Delta, Southwest and United were the other candidates.

Fleet

Current

The Spirit Airlines all-Airbus fleet consists of the following 29 aircraft (as of March 2010):

As of September 2009, Spirit’s average fleet age was 3.3 years old.Spirit has the second youngest Airbus fleet in the Americas after the Mexican airline, Volaris.

Retired

The following planes no longer operate in the Spirit Airlines fleet, or are being leased:

FREE SPIRIT

In 2006, Spirit launched a frequent flyer program called FREE SPIRIT. The three status tiers for members are Somebody, Elite, and VIP, offering progressively increasing benefits. In common with many frequent flyer programs, the level of membership increases as the member accumulates additional frequent flyer miles.

In-flight services

Spirit has Skymart, a buy on board program that offers drinks and snacks for purchase.

Controversial advertisements

Spirit CEO Ben Baldanza says Spirit has cut its marketing and distribution expenses by more than 80% during the last three years "by using edgy, v

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