Animal Planet Tv Channel

Animal Planet is an American satellite and cable television channel (also broadcast via IPTV in the UK), that launched on October 1, 1996. It is distributed by Discovery Communications. A high-definition simulcast of the channel launched on September 1, 2007.

History

Animal Planet was created by Discovery Communications on October 1, 1996.

On January 1, 1997, Animal Planet's distribution grew as a result of Discovery Communications, buying the channel space of WOR EMI Service (a national feed of New York's WWOR-TV), that was implemented in the light of the SyndEx laws enforced by the FCC.

It is available throughout the United States, as well as in over 70 countries around the world.

Country-specific versions of the channel have been created in Canada, India, Japan, Taiwan and other countries.

The National Aquarium in Baltimore has an exhibit of "Animal Planet Australia: Wild Extreme". It opened in late 2005 in a multi-million dollar expansion. Animal Planet and the National Aquarium in Baltimore (in 2004) announced a multi-year partnership which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside the expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also has possible future productions of TV programs about the National Aquarium in Baltimore's research and exhibits.

In 2006, BBC Worldwide sold its 20% interest in Animal Planet US back to Discovery Communications. The BBC maintained its 50% ownership in Animal Planet Europe, Animal Planet Asia and Animal Planet Latin America, as well as its minority position in Animal Planet Japan and Animal Planet Canada.

Genius Products has announced a U.S. distribution agreement not only with Animal Planet, but also with TLC.

Jakks Pacific has just signed a license to make Animal Planet pet products.

Relaunch

On February 3, 2008, Animal Planet "relaunched" itself under a new image that "sheds its soft and furry side for programming and an image with more bite." As part of the relaunch, Animal Planet replaced their elephant and spinning globe logo for a starker text image that allows more flexibility in its usage. Eight new shows and specials scheduled to air in February, with the new shows aimed at reaching a more adult audience with programming designed to tap into humans' basic instincts with stories that reiterate what makes humans human.

The goal is to move from being perceived by viewers as paternalistic, preachy, and observation-based to being seen as active, entertaining and edgy. That means targeting adults 25-49, rather than full families, with less voice-of-God narration and more visceral imagery and sounds. Think of it as swapping a drab narrator saying that a lion is about to kill its prey for the blood-curdling scream of the doomed creature as it meets its demise.—Anne Becker, Broadcasting & Cable

Programming

Main article: List of programs broadcast by Animal Planet

Recent additions to the channel, such as Meerkat Manor and Orangutan Island , already reflect this newer focus on "predation programming" and more immersive story telling. Animal Planet hopes this new direction will help revitalize stagnating ratings, after primetime viewing in 2007 dropped 9%. Animal Planet has offered new dramas, fantasy and comedy shows during the 2008-2009 season.

Animal Planet is also well-known for its annual stunt program, the Puppy Bowl , a yearly special shown during the afternoon leading up to the NFL's Super Bowl, primarily consisting of puppies at play commentated by the late sports broadcaster Harry Kalas.

Animal Planet HD

Animal Planet HD is a 1080i high definition simulcast of Animal Planet, that launched on September 1, 2007. It is currently available on Dish Network, Cox, Comcast, Charter, DirecTV and Time Warner Cable.

It was also recently launched, (February 3, 2009) in Norway for Canal Digital, in which Norway is the first country outside the US to get this channel in HD.

See also

  • Animal Planet (Canada)
  • List of channels on Virgin Television
  • List of DirecTV channels
  • List of Dish Network channels
  • Animal Planet (UK & Ireland)

References

  1. ^ Aquarium Announces Partners in Australia Exhibit, National Aquarium in Baltimore , June 17, 2004
  2. ^ http://www.bbcworldwide.com/annualreviews/review2006/BBCWWAnnual%20Review2006.pdf
  3. ^ EDGAR Filing Documents for 0000950134-07-004374
  4. ^ "Animal Planet presents new face to the world". PR Week. 2008-01-16 . http://www.prweekus.com/Animal-Planet-presents-new-face-to-the-world/article/104257/ . Retrieved 2008-02-02 .  
  5. ^ a b "Animal Planet Changes Its Stripes". Broadcasting & Cable. 2008-01-14 . http://www.broadcastingcable.com/article/CA6522304.html . Retrieved 2008-02-02 .  
  6. ^ Discovery Communications (2008-01-14). "Animal Planet Reveals A New Species of Entertainment for 2008". Press release . http://corporate.discovery.com/news/press/08q1/animal-planet-011408.html . Retrieved 2008-02-01 .  
  7. ^ "After Ratings Slip, Animal Planet Turns to Its Wilder Side". Yahoo!. 2008-01-15 . http://biz.yahoo.com/nytimes/080115/1194736753246.html . Retrieved 2008-02-02 .  
  8. ^ Animal Planet Offers "Entertaining" Slate, Multichannel News , April 8, 2008
  9. ^ Ryzik, Melena (February 2, 2008). "'Just Fine as Tackles, but They Can’t Pass". New York Times . http://www.nytimes.com/2008/02/02/arts/television/02bark.html .  
  10. ^ http://www.canaldigital.no/nyheter/Animal-Planet-HD

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